355 | Segmenting Smarter to Scale Sustainably | with Jon Pundyk

Update: 2025-11-10

Description

Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.

In This Conversation We Discuss:

[00:28 ] Intro
[00:53 ] Learning the fundamentals of consumer marketing
[02:01 ] Climbing the ladder one title at a time
[02:17 ] Pivoting a century-old business online
[04:01 ] Transitioning from wholesale to direct-to-consumer
[07:33 ] Balancing wholesale partners with D2C growth
[10:08 ] Stay updated with new episodes
[10:18 ] Investing ahead for scalable D2C growth
[13:43 ] Sponsors: Electric Eye, Freight, Taboola, Next Insurance
[19:16 ] Collecting data before knowing how to use it
[20:25 ] Leveraging legacy brand recognition online
[23:05 ] Relying on product quality to drive loyalty
[24:08 ] Driving growth through actionable data insights

Resources:

Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
Plus size bras & lingeries for full-figured women glamorise.com/
Follow Jon Pundyk linkedin.com/in/jrpundyk
Schedule an intro call with one of our experts electriceye.io/connect
Turn your domestic business into an international business freightright.com/honest
Performance beyond Search and Social discover.taboola.com/honest/
Tailored business insurance. Zero hassle. Big savings nextinsurance.com/honest/

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